Appliances always had a soft-corner in Data center and cloud strategy. My Brush with appliances started in early 2000. We were looking at soultions for traffic management and billing for small ISP. the solutions with software and hardware were quite complicated. We came across small company out of Israel called Allot Networks (www.allot.com). they did a good job in a simple way. Later at NVIDIA, I was exposed Netapp for NAS storage which quickly pivoted into block storage with iscsi. they literally gave away the iscsi protocol license for free with the box for a long time. On the network side, my Exposure was with F5 networks while managing nvidia.com. We were facing scalability issues during product launhces and driver release announcements. We tried newer players such as Array Networks and Netscaler while they were in Beta. We ended up assisting and supporting Netscaler with our feedback to evolve the product to have in-memory caching. In VMworld 2013, I have seen a emergence