Apple and Steve jobs have been my favorite place and person. I have been following apple since the retun of Steve jobs and own 5 apple devices dating back to a decade. I am happy to see the iCloud announcement. This is a strategic move for apple to drive the cloud+appliance model that apple has so successfully built from the itunes/ipod days. The fact that it is harnessing appstore ecosystem and developers coupled with the "free" price tag will drive cloud adoption to the next level. It is fundamentally changing definiton of Cloud from Application/Platforms/Infrastructure to a higher level abstraction of identity, information and will provide apple new insight into the content that is dear to people. This will result in making apple smarter about identifying trends and designing features into the products they build making those products even more compelling. The philosophy making it Simple, Secure and Scalable so that "it just works" is brilliant. This is